Privacy Policy
Effective Date: 2025-03-27
Last Updated: 2025-03-31
Northeastic Consulting ("Northeastic," "we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our website (www.northeastic.com, "the Website") and our Services. We adhere to the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws. By using our Website and Services, you consent to the practices described in this policy and you represent that you are of the age of majority in your province/territory of residence.
1. Information We Collect
We collect the following types of information:
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a. Information You Provide to Us: When you create an account, book appointments, purchase plans, subscribe to our newsletter, fill out forms on our Website, or communicate with us, we may collect your name, email address, phone number, business details, job title, company name, mailing address, and payment information (though payment processing is handled by secure third-party providers, as detailed below), and any other information you voluntarily provide.
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b. Automatically Collected Information: We may collect certain information automatically when you use our Website, including your IP address, browser type, operating system, device information, usage data, log information, and information collected through cookies and similar tracking technologies (as detailed in our Cookie Policy below).
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c. Information from Third-Party Sources: We may collect information from third-party sources, such as social media platforms (if you connect your accounts), and public databases.
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d. Legal Basis for Processing: We process your personal data based on your consent, the necessity to perform a contract with you, our legitimate business interests, and compliance with our legal obligations.
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e. Data Retention: We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law. After the retention period, your personal data will be securely deleted or anonymized. We may retain anonymized data indefinitely for statistical and research.
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Cookie Policy: We use cookies and similar tracking technologies to enhance your browsing experience, personalize content, analyze Website traffic, and understand how visitors use our Website.
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Types of Cookies:
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Strictly Necessary Cookies: These cookies are essential for the Website to function properly and enable you to use its features. They cannot be disabled.
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Performance/Analytics Cookies: These cookies collect information about how you use our Website, such as which pages you visit and any errors you may encounter. This information helps us improve the Website's performance and design. We use Google Analytics, which has its own cookie policy.
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Functionality Cookies: These cookies allow the Website to remember your preferences (e.g., language settings, login information) and provide enhanced features.
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Targeting/Advertising Cookies: These cookies may be used to deliver targeted advertisements based on your browsing activity and interests. We do not currently use these.
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Your Choices: Most web browsers allow you to control cookies through their settings. You can typically block or delete cookies, or set your browser to notify you before a cookie is placed. Disabling certain cookies may affect Website functionality. For more information about cookies and how to manage them, visit the Office of the Privacy Commissioner of Canada website, or a site like AllAboutCookies.org. By continuing to use our Website, you consent to our use of cookies as described in this policy.
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2. How We Use Your Information
We use your information for the following purposes:
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a. To Provide and Improve our Services: To deliver the Services you request, including appointment bookings, consultations, digital products, and to personalize and improve your experience with our Services.
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b. To Process Transactions: To process payments, send invoices, manage subscriptions, and fulfill orders. We use third-party payment processors who are PCI-DSS compliant.
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c. To Communicate with You: To send you administrative communications, such as booking confirmations, service updates, security alerts, and responses to your inquiries. To send you promotional emails, newsletters, and marketing communications about our Services and special offers, if you have opted in to receive such communications. You can opt out of receiving marketing communications at any time (see "Your Rights and Choices" below).
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d. To Analyze and Improve our Website: To monitor and analyze Website traffic and usage patterns, to diagnose technical problems, to optimize the Website's performance and design, and to conduct research and analytics to improve our Services.
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e. To Personalize your Experience: To tailor the content and advertisements you see on our Website based on your preferences and interests.
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f. To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, and government requests.
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g. To Protect our Rights and Interests: To enforce our Terms of Service, to detect and prevent fraud, security breaches, and other prohibited activities, and to protect our rights, property, and safety, and the rights, property, and safety of our users and others.
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h. For other purposes: For any other purpose disclosed to you at the time we collect your information, or with your consent.
3. How We Share Your Information
We do not sell, rent, or trade your personal data to third parties for their marketing purposes. However, we may share your information with the following categories of recipients:
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a. Service Providers: We may disclose your information to trusted third-party service providers who assist us in operating the Website, providing the Services, processing payments, hosting data, sending emails, conducting marketing and advertising, and providing customer support. These service providers are contractually obligated to protect your data and are only permitted to use it for the purposes of providing services to us and are prohibited from using your data for their own marketing.
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b. Legal Authorities: We may disclose your information to legal authorities, government agencies, or other third parties if required by law, court order, or legal process, or to protect our legal rights, property, or safety, or the rights, property, or safety of our users or others.
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c. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will provide notice to you before your personal data is transferred and becomes subject to a different privacy policy.
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d. Professional Advisors: We may disclose your personal information to our professional advisors, such as lawyers, accountants, and auditors, where necessary for the services they provide to us.
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e. With Your Consent: We may share your information with third parties with your explicit consent.
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f. International Transfers: Your data may be transferred to and processed in countries outside of Canada, including the United States, where data protection laws may differ from those in your jurisdiction. We will take reasonable steps to ensure that such transfers comply with applicable data protection laws and that your information is adequately protected. This may include entering into data transfer agreements based on Standard Contractual Clauses.
4. Data Security
We implement reasonable and industry-standard security measures, including encryption and access controls, to protect your data from unauthorized access, use, disclosure, alteration, or destruction. We also maintain internal policies and procedures designed to prevent data breaches. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials (username and password) and for any activity that occurs under your account. In the event of a confirmed data breach, we will take reasonable steps to mitigate the impact and notify affected users as required by applicable law, including notification to the Office of the Privacy Commissioner of Canada, where required. We will conduct periodic security risk assessments and update our security measures in response to evolving threats.
5. Your Rights & Choices
You have the following rights regarding your personal data, subject to applicable law:
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a. Access: You have the right to request access to the personal data we hold about you and to receive a copy of that information.
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b. Correction (Rectification): You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
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c. Deletion (Erasure): You have the right to request that we delete your personal data, subject to certain exceptions (e.g., if we need to retain the data to comply with a legal obligation).
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d. Data Portability: You have the right to request to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller, where technically feasible and where the processing is based on your consent or on a contract.
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e. Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where the processing is unlawful.
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f. Objection: You have the right to object to the processing of your personal data where we are processing it based on our legitimate interests (see section 2d).
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g. Withdrawal of Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
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h. Complaint: You have the right to lodge a complaint with a supervisory authority, such as the Office of the Privacy Commissioner of Canada, if you believe our processing of your personal data infringes applicable data protection laws.
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i. Managing your preferences: You can opt out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or by contacting us directly. Even if you opt out of marketing communications, we will still send you transactional and administrative messages relating to your use of our Services. To exercise your rights, please contact us using the contact information provided in Section 7 below. We will respond to your request within [Number, e.g., 30] days, subject to any applicable legal requirements and exceptions.
6. Third-Party Links
Our Website may contain links to external sites (e.g., social media, payment processors). We are not responsible for their privacy practices.
7. Contact Information
If you have any questions about this Privacy Policy, you can contact us at:
📧 Email: info@northeastic.com
🌐 Website: www.northeastic.com/contact
8. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our data practices or legal obligations. We will notify you of any material changes by posting the updated policy on our Website and by sending you an email notification (if you have provided us with your email address) at least [Number, e.g., 30] days prior to the effective date of the changes. We encourage you to review this Privacy Policy regularly. Your continued use of the Website and our Services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.
9. Data Transfers
If we transfer your personal information to a third party or service provider, we will take reasonable steps to ensure that your information is protected with standards comparable to those used in Canada. If your information is transferred outside of Canada, it may be subject to the laws of the foreign jurisdiction where it is held, and may be accessible to foreign governments, law enforcement, and national security authorities in accordance with those laws.
Support URL
For support inquiries, visit: www.northeastic.com/support